Bulkly: WhatsApp Business API platform for teams
Run customer conversations on WhatsApp at scale: shared team inbox, bulk campaigns, chatbot automation and a REST API on the official Cloud API. Free trial.
Live on WhatsApp in four steps
- Create your workspace — Sign up in about two minutes. Your free trial starts straight away, no credit card needed.
- Connect your number — Add your WhatsApp Business phone number with a Meta access token. The connection is verified instantly and webhooks are set up for you.
- Import contacts and templates — Bring in contacts from CSV, create message templates and submit them to Meta for approval from the panel.
- Talk, send and automate — Reply from the shared inbox, run campaigns, switch on auto-replies and flows, or integrate through the API and webhooks.
And everything around it
- Contacts & tags — Import contacts from CSV, tag and group them, record opt-in status and keep custom fields for personalisation.
- Multiple workspaces — Run several brands or clients from one login. Each workspace has its own numbers, team, plan and billing.
- Roles & permissions — Owner, admin and agent roles plus custom roles that control who can see the inbox, campaigns, billing or API keys.
- Installable mobile app — A phone-friendly app (PWA) with push notifications so agents can reply from anywhere.
- Every message type — Send and receive text, images, video, audio, documents and interactive reply buttons.
- Optional AI assistant — An add-on that drafts or sends answers using your own knowledge base, paid for with pay-as-you-go credits.
- Connectors — Use Google, SMTP email, MySQL and AI connections inside your flows to look up data and send results.
- Audit log — A searchable record of important actions in each workspace for accountability and compliance.
- 24-hour window handling — The panel tracks the customer-service window and steers agents to approved templates when it closes.
- Notifications — Get alerted about new messages, assignments and campaign events so nothing waits unseen.
- Built-in support desk — Raise tickets from the dashboard and follow every reply in one place.
- Website chat widget — Add a "Chat on WhatsApp" button to any website with a single script tag and your own colours.
Integrations
- WordPress / WooCommerce — A ready-made plugin sends order and account notifications over WhatsApp.
- WHMCS — Client notification add-on and a staff-alert notification provider for hosting businesses.
- Website chat widget — One script tag adds a WhatsApp chat button and greeting popup to any site.
- REST API & webhooks — Connect any CRM, store or internal system with scoped keys and signed events.
WhatsApp Business app vs Bulkly
- Team access: Tied to one phone and a few linked devices → Your whole team in one inbox, within your plan's seats
- Bulk messaging: Manual broadcast lists → Template campaigns with scheduling, pause and resume
- Automation: Greeting, away message and quick replies → Keyword and regex rules, visual flows and an optional AI assistant
- API & webhooks: Not available → REST API with scoped keys and signed webhooks
- Reporting: Basic message counts → Sent, delivered, read and failed per message and campaign
- Roles & audit trail: Not available → Roles, custom permissions and an audit log
Frequently asked questions
Do I need a Meta Business account?
Yes. WABA Panel uses the official WhatsApp Cloud API, so you need a Meta Business account and a WhatsApp Business phone number.
Can I send any message at any time?
WhatsApp allows free-form replies within 24 hours of the customer's last message. Outside this window you must use an approved template — the panel enforces this for you.
Can multiple agents use one WhatsApp number?
Yes. The shared team inbox lets any number of agents, within your plan's seat limit, answer from the same WhatsApp Business number with assignment, notes and roles.
Can I send bulk WhatsApp messages?
Yes, to contacts who opted in, using Meta-approved templates. You can schedule campaigns, pause and resume them and track sent, delivered and read rates.
Is there an API?
Yes — a REST API with scoped keys, rate limits and signed webhooks. Full docs are included in the dashboard.
How is my data protected?
Tokens are encrypted at rest, every webhook is signature-verified, and each workspace is fully isolated. Users can enable 2FA on their accounts.
Can I try it first?
Every new workspace starts with a free trial — no credit card required.
Can I keep using the WhatsApp Business app on my phone?
Your number is managed from the panel and the mobile web app. Whether the WhatsApp Business app can run alongside the Cloud API depends on Meta's current rules, so check Meta's documentation before connecting a number that is already in use.
Does it work for more than one brand or client?
Yes. Create a separate workspace for each brand or client, each with its own number, team, contacts, plan and billing, and switch between them from the sidebar.
Do you offer an AI assistant?
Yes, as an optional add-on paid with credits. It can draft or send replies from your own knowledge base. Rules, flows and campaigns work without it.
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